I came across this interview on NewTeeVee the other day, Five Questions With… The Guild’s Kim Evey, which I thought was worth sharing. Kim Evey is the producer of Felicia Day’s uber successful The Guild, so she’s someone worth listening to.
Reading this inspired me to share something else that I recently came across, New Mediacracy, from the team behind Epic-Fu. Zadi and Steve’s New Mediacracy podcasts run kinda long (usually over an hour) but it’s worth it to get the skinny directly from the web video luminaries they have on the show.
It also reminded me of Tim Street’s e-book “Ten Things You Should Do Before You Upload Your Video”. No matter what you think of Frenchmaid TV, Tim Street knows what he’s talking about when it comes to monetising online video and his e-book is a wonderfully simple blueprint for planning and distributing online videos.
For web series in particular I would like to see people stop thinking in terms of old media models for driving viewership. Old media would have tried to change the pilot episode of The Guild to increase the show’s marketing appeal to whatever demographic it deemed the most likely for success (probably 18-34 year old male gamers). New media is the opposite — it’s niche marketing that allows instant access to people who build their own communities based on common interests, often regardless of demographics rather than because of them.
©2009 Tim Street http://1TimStreet.com Copyright holder is licensing this under the Creative Commons License.
If you are new to online video or just want to have a check list to run through to make sure you can get the most out of your videos take a look at this free eBook that explains 10 Things You Should Do Before You Upload Your Online Video.
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